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Exploratory study on the effects of country-of-origin and brand name in Singapore.
Authors
Pey Feng. Chiam
Shalene Xiao Ling. Lim
Siew Hong. Oh
Publication date
1 January 2006
Publisher
Abstract
This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis
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DR-NTU (Digital Repository of NTU)
See this paper in CORE
Go to the repository landing page
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oai:dr.ntu.edu.sg:10356/10020
Last time updated on 02/08/2023
Digital Repository - Nanyang Technological University
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:dr.ntu.edu.sg:10356/10020
Last time updated on 16/04/2020