Journal of Marketing Research Volume L Number 3 June 2013

Abstract

1. Creating truth-telling incentive with the bayesian truth serum. 2. Subjective knowledge in consumer financial decisions. 3. Bonuses versus commissions: A field study. 4. Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer-seller relationships. 5. Fusing aggregate and disaggregate data with an application to multiplatform media consumption. 6. Putting brands int their place: How a lack of control keeps brands contained. 7. Marketing channels in foreign markets: Control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship. 8. The impact of brand rating dispersion on firm value. 9. How variety-seeking versus inertial tendency influences the effectiveness of immediate versus delayed promotions