Visualising & Animating Vectorthotic Products

Abstract

Healthy Step has a successful foot orthotics and rehabilitation range. The company currently one of main manufacturer of a number of products and sells through distributers through them to the NHS. There is a growing area of business in the private market and internet (direct to the patient) sales. There is a perceived opportunity to develop a new brand of devices based upon the existing range that: • quality and performance – and would therefore carry a higher price point • available to clinics and clinicians – allowing clinics to set their own prices and be unaffected by Healthy Step’s direct to patient internet sales. • Focus on the business aspirations of the clinician and/or their practice. • Allowing them to realise greater profit by “selling”/prescribing quality, branded, performance devices that deliver adaptable clinical treatments with a quality retail feel and offering. The Company recently invested in a new mid range 3D printing machine to be used for mass customised product development and employed a Product Design placement student to further develop the services they offer. They also are keen to further develop 3D visualization of the web presence and exhibition through 3D Animation and Design visualisation