Since the first edition of green Marketing was published in 1993, green shoping has virtually disappered from newspaper headlines, and “the environment” has been displaced from the top of the public’s worry list by such other pressing issues as crime, drugs, the economy, and AIDS. However, such developments do not mean that consumers no longer care about the enviromental impactof the products they buy. A peek inside voting booths, shopping carts, and recycling bins will prove that people are acting upon their environmental concern now more than ever
