The purpose of this study was to discover relationships between metrics and usability standards to assess the success of the University of North Carolina System Office website. Though no relationship was arguably found, the study results will be used to improve the UNC System Office website and other non-transactional websites that convey policy based information to the general public. Remote usability testing with nine users on desktop computers revealed that the site succeeds in terms of aesthetic design and top-level navigation but suffers from critical errors, poor organization, and an overuse of industry-specific terminology. The testing results demonstrate the importance of presenting the wide breadth of information to the general public in a way that is visually appealing and topical for some while direct and deeply specialized for others. Above all, the study provides a case study in conducting usability testing.Master of Arts in Digital Communicatio
