Science centres and museums have undergone a great evolution in recent decades although it seems that, lately, the science museum model has been somewhat stagnant. Since the radical changes of the mid-twentieth century, it has developed towards strategies in which visitor numbers take precedence over other considerations. Alongside a school science that could be described as “boring”, a trend has emerged with a focus on “fun science” in museums, hoping to address current shortcomings. In this article we question this view and propose the idea of “seducing science” as an alternative to achieve long-term impact of museum visits
