A Ancarani

A Brun

A Pike

A Popp

AL Goodrum

B Kim

Bain & Company

British Fashion Council (BFC)

Burberry

Burberry IPO Prospectus

C Lane

C Martinez-Mora

C Moore

C Welch

D Bailey

D Bromley

DA Aaker

DJ Teece

F Caniato

Foresight

H Cooper

HL Lee

Interbrand

J Fernie

J Gerring

J Pickles

J Roh

JM Allwood

JV Gray

K Chu

Key Note

L Fratocchi

L Macchion

L Purvis

Linda Hsieh

LM Ellram

M Bruce

M Christopher

M Collins

M Hammer

M Hammersley

M Holweg

M Massow von

M Mehrjoo

MB Miles

ME Porter

N Tokatli

NK Denzin

O Khan

P Blyton

P Dicken

Pamela K. Robinson

PJ Buckley

R Casadesus-Masanell

R Jones

R McLaren

R Narasimhan

RK Yin

S Grappi

S Kinkel

Y Lincoln

Springer - Publisher Connector

Reshoring: a strategic renewal of luxury clothing supply chains

Crossref

Operations Management Research

This paper contributes to the emerging literature on reshoring by taking a value-driven enquiry into the renewal of supply chain strategy. It enhances the understanding of the use of reshoring in generating the value demanded by a changing business model. An iconic British high-end clothing brand, Burberry, is the chosen case study to explore the recent move towards reshoring because its changes of leadership, business model and evolving supply chain strategy from 1997 to early 2016 provide a timely and pertinent context. Burberry has continued to realign its business towards a brand-led and customer-centric model along with restoring its corporate heritage and core brand values. The changes in Burberry’s business model triggered the need to renew and realign its supply chain strategy through consolidating and rebuilding manufacturing activities back in the UK, in order to support its brand repositioning as quintessentially British and the company’s refocus on heritage products. The increased managerial control in the supply chain together with the close proximity of design and manufacture enables the promise of quality and brand provenance to be fulfilled. The renewal of Burberry’s supply chain strategy has contributed to an increase in revenues and brand values. These findings suggest that the renewal of supply chain strategy through reshoring and increasing control in supply chain operations can enhance value and firm competitiveness

Robinson, Pamela K.

Hsieh, Linda

University of Birmingham Research Portal

Reshoring:a strategic renewal of luxury clothing supply chains

English

SOAS Research Online

Reshoring: A strategic renewal of luxury clothing supply chains

http://pure-oai.bham.ac.uk/ws/files/29695680/Robinson_et_al_Reshoring_Strategic_Renewal_Operations_Management_Research.pdf

Reshoring: A strategic renewal of luxury clothing supply chains

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Springer - Publisher Connector

Crossref

University of Birmingham Research Portal

University of Birmingham Research Portal

Springer - Publisher Connector

SOAS Research Online