Business Plan: FunHouse Toys

Abstract

1 Executive Summary 2 Current Situation 2.1 Basic Company Information 2.2 Vision & Mission 2.3 Company Values 2.4 Current Status 3 External Environment/Context 3.1 PESTLE 3.1.1 Political 3.1.2 Economic 3.1.3 Social 3.1.4 Technological 3.1.5 Legal 3.1.6 Environmental 3.2 Need Analysis 3.3 Market Analysis 3.3.1 Personal Information 3.3.2 Purchasing Preference 3.3.3 Location 3.3.4 Marketing 3.4 Competitor Analysis 3.4.1 Bargaining Power for Suppliers 3.4.2 Bargaining Power for Buyers 3.4.3 Threat of New Entrants 3.4.4 Substitutes 3.4.5 Competitive Rivalry 3.5 Competitive Advantages 3.5.1 Competitors 3.5.2 Generic Strategies 3.5.3 Sources of Competitive Advantage 4 Strategies and Plans 4.1 Strategic Objectives & Goals 4.1.1 Short-Term Goals 4.1.2 Medium- Term Goals 4.1.3 Long Term Goals 4.2 Business Strategy 4.2.1 Market Intensive Strategies 4.2.2 Product Strategies 4.2.3 Research & Development Strategies 4.2.4 Production Strategies 4.2.5 Marketing & Sales Strategies 4.2.6 Strategies Conclusion 4.3 Business Model 4.3.1 Key Partnerships 4.3.2 Key Activities 4.3.3 Key Resources 4.3.4 Value Propositions 4.3.5 Customer Relationships 4.3.6 Channels 4.3.7 Customer Segments 4.3.8 Cost Structure 4.3.9 Revenue Streams 4.4 Marketing Plan 4.4.1 Product 4.4.2 Price 4.4.3 Place 4.4.4 Promotion 4.4.5 Marketing Plan Summary 5 Financial Analysis 5.1 Profitability & Sustainability 5.1.1 Income Statement 5.1.2 Purchases 5.2 Sales Projections 5.3 Operating Costs 5.4 Funding Requirement 5.4.1 Funding Distribution 5.4.2 Funding Acquisition 5.4.3 Funding Equity 6 Risk Analysis 6.1 SWOT Analysis 6.1.1 Strengths 6.1.2 Weaknesses 6.1.3 Opportunities 6.1.4 Threats 6.2 Specific Risks and Mitigation 6.3 Alternative Scenarios 6.3.1 Sales Scenario 6.3.2 Location Strategy Scenario 7 Conclusion 8 Sources 9 Appendi