The commitment of an employee to their employer has been researched extensively by
academics over the last fifty years (Cantril, 1963; Mowday, Steers and Porter, 1979; Allen
and Meyer, 1990; Singh, Gupta and Venugopal, 2008; Al-Yami, Galdas and Watson, 2018),
the context for such research has generally been contextualised to 'baby boomers' who
represented the workforce during this period. Millennial employees are soon expected to
make up 60% of the workforce with the last baby boomers expected to retire this decade
(Westerman and Yamamura, 2007). The needs and desires of millennials at work are
different to baby boomers with millennials more concerned with organisations impact on the
world and commitment to sustainability strategies (Leveson and Joiner, 2014).
Organisational Commitment (OC) has also been noted to be in decline, with millennials not
seeking or expecting a 'job for life' (Hammer, 2015). This paper therefore proposes that
organisational Corporate Social Responsibility (CSR) might be an important tool for
organisations wishing to commit millennial employees
