The importance of strategy and strategy construct is not a new
phenomenon. However as strategy work becomes less tangible, concerns with
understanding, describing, and managing strategies develops into an increasingly
complex subject. Current strategy concepts are dispersed and lack integration.
Moreover, the enablement of modelling practices around strategy concepts
considering the entire strategy lifecycle are also missing. Consequently, this
paper focuses on issues with strategy in theory and practice, why a strategy
ontology is needed and how this can be developed
