Baker, Jeanette

Revill, Jayne

English

Sheffield Hallam University Research Archive

The Fish Finger Sandwich - an inspirationREVILL, Jayne and BAKER, JeanetteAvailable from Sheffield Hallam University Research Archive (SHURA) at:http://shura.shu.ac.uk/25628/This document is the author deposited version.  You are advised to consult the publisher's version if you wish to cite from it.Published versionREVILL, Jayne and BAKER, Jeanette (2019). The Fish Finger Sandwich - an inspiration. In: Learning, Teaching & Student Experience Conference, Manchester, UK, 14-15 May 2019. Chartered Association of Business Schools. (Unpublished) Copyright and re-use policySee http://shura.shu.ac.uk/information.htmlSheffield Hallam University Research Archivehttp://shura.shu.ac.ukThe Fish Finger Sandwich - an inspiration! Jeanette Baker Principal Lecturer  Jayne Revill Principal Lecturer  1 8 May 2019 The Fish Finger Sandwich Introduction 1. Who are we? 2. The Fish Finger Sandwich - an innovation opportunity 3. The Reading 4. The Markstrat Experience 1 & 2 5. Assessment 6. Observations  7. Learning Points 8. Feedback Comments 9. Next time 10. ...and to finish     8 May 2019 The Fish Finger Sandwich 2   2.  The Fish Finger Sandwich Use of a Friday lunch time get together, a school of thought emerges......  • Market & Digital Analysis module - a data management experience but how cod we offer Level 4 students the opportunity to work with live data? How do we help students reel in their fear of numbers? • Markstrat provides a experiential learning opportunity to catch those fears     8 May 2019 The Fish Finger Sandwich 3 3.  The Reading • Experiential Learning - SBS is an applied business school • An opportunity for students to build knowledge and skills in preparation for industry. • Collins (1988) talked about developing knowledge & skills in real-world situations  • Maina (2004) refers to 'authentic' learning situations with again, real-world problems • Herrington (2010) discussed the provision of a series of learning challenges/problems related to what will be encountered in the real-world  8 May 2019 The Fish Finger Sandwich 4   4.  The Markstrat Experience 1 • 17/18 session - 100 Marketing students • Year-long model - Markstrat delivered in Semester 2 • 4 industries containing 5 companies in each  i.e. 20 groups of 5 people - tutor selected • All start from the same position, no advantage given • 6 decision making periods 8 May 2019 The Fish Finger Sandwich 5   4.  The Markstrat Experience 2 • 18/19 session - 90 Marketing students • Semesterised module • 4 industries, 5 companies per industry, 20 groups of 4 people - tutor selected • Same position start • 8 decision making points    8 May 2019 The Fish Finger Sandwich 6 5.  Assessment • Individual Online Preparation Test - based on the Markstrat manual • Individual Reflection based on market related questions - customer, competitor, finance and market changes • Teams assessed elsewhere in the module  8 May 2019 The Fish Finger Sandwich 7 6.  Observations Positive Observations Negative Observations Tutors:   1. Good way to deliver working with numbers, decision making & working in industry 2. Conversations were around data usage not 'where is this?' 3. Student community feel.  4. Students acting as mentors to team members  Tutors:   1. Non-attendance, particularly in a team of 4 2. Anxiety levels of students who fear numbers - to begin with! 3.  Unfamiliar with block delivery  Students: 1. BIG challenge in terms of delivery pattern & type of learning.  2. Making all the team decisions 3. Team Experience in preparation for placement 4. Confidence grew around numbers 5. Confidence grew around managing a team  Students: 1.  BIG challenge in terms of delivery pattern & type of learning 2. Making all the team decisions 3. Team members not pulling their weight, not attending, not joining in 4.  Some students still flounder over numbers  8 May 2019 The Fish Finger Sandwich 8 7.  Student Feedback Comments • Promoted as 'The first day of your new job' in response to 'Why are we doing this?' • At first it was really scary but now I'm really enjoying it. • A lot to understand at first but it gets easier. • I really enjoyed it because it felt real. • We didn't make any decisions at first.....   8 May 2019 The Fish Finger Sandwich 9 8.  Next Time - for 19/20 Delivery: • Re-structured the module!   • 8 decisions to be made - shows market evolution to help the final assessment • Mid-point review now introduced with Formative Feedback • Assessment Diet is Test, Review & Reflection • Teams will be 5 to allow for non-attendees...    8 May 2019 The Fish Finger Sandwich 10 ...and to finish • Questions? • Why did the fish get bad grades?  Thank you! 8 May 2019 The Fish Finger Sandwich 11 References • Collins, A. (1988).  Cognitive apprenticeship and instructional technology (Technical report no. 6899).  Cambridge, MA: BBN Labs Inc • Maina, F. W. (2004).  Authentic learning: Perspectives from contemporary educators.  Journal of Authentic Learning, 1(1), 1-8 • Herrington, J., Reeves, T.C. and Oliver, R. (2010), A Guide to Authentic E-learning, Routledge, London 8 May 2019 The Fish Finger Sandwich 12 

The Fish Finger Sandwich - an inspiration

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The Fish Finger Sandwich - an inspiration

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