The use of 3D virtual worlds in the form of cyber campuses has been introduced in higher education over the past decade to support and enhance stu- dents’ online learning experiences. Considering that students learn in socially constructed ways and through peer collaboration, the development of Transac- tive Memory System - the collective awareness of the group’s specialization, coordination, and credibility - is found to be beneficial for educational purposes. This paper presents the results of a study investigating the extent to which a TMS can be developed within a 3D virtual world educational setting