Consumers as co-producers or co-designers are frequently presented as the solution for mass-customization, but the success of these systems as enhancing emotional bonds between user and object seems to be questionable. Making choices may not be enough to generate a bigger connection between people and their things. Artifacts produced using biological systems with generative potential, where nature’s randomness and physiological processes have an important role in the definition of form, may have the capacity to foster the emotional connections that are missing, arising from nurturing and from an understanding of their morphogenesis, from the proximity and time required for their growth and development
