The innovative “coca yes, cocaine no” policy of the Plurinational State of Bolivia, in place since 2006, provides valuable insight into the benefits of a sustainable livelihood approach to supply-side drug crop control without prior forced eradication. While the policy has inevitable limitations, its focus on the social welfare, human rights and economic stability of coca-farming families has proven effective and sustainable in diversifying the economy and fostering political and economic stability. The direct participation of communities and grass-roots organizations, such as the coca grower unions, in finding more effective and sustainable approaches to drug control have been crucial elements in its success. The elements of the policy’s key programme also correspond with the Sustainable Development Goals, adopted by the United Nations in 2015