A divergent range of Polish-language and Polish-oriented media has developed in
Ireland since May 2004. These media, and the practices that produce and engage with
them, cannot adequately be analysed within conventional categories such as ‘ethnic
minority media’. Drawing on qualitative work conducted with Polish journalists and
media workers, this article examines Polish media as an emerging transnational field,
shaped by a reflexive awareness of the extent of transnational media flows within
Polish social networks. It suggests that this field can be approached, and further
research based, on concepts of immanent transnationalism, multi-modal address and
multicultural reflexivity. Given the incipient condition of transnational media research
in Ireland, the article draws on current debates in diasporic and transnational media
research to argue that future research should transcend the reductive tendencies of
‘methodological multiculturalism’, and attend to the ways in which transnational
practices negotiate situated political discourses concerning migration
