The present and future challenges of a new product design, forecasting and risk management launch strategy for a new product modelling decision process. This paper intends to propose and to look towards the development of a low-cost integrated CAD-CAPP-CAD/CAM product modelling system for the design and manufacture of a proposed product. It is a mapping between several design phases like functional design, technical design and physical design. The modelling data generation process begins with the drafting of a product to be maintained using the drafting software package. From the CAD drawing, the data are transferred to be used as the product models and a CAPP software package will then prepare the operational parameters for the manufacturing of the product. These process data are relayed to a CAM software package, which will then generate the automating information-processing functions. The final stage of the function is to support design and manufacturing operations that may have reaped many benefits in terms of its initial equipment and software costs