This paper is about competitive strategy in the international construction sector. Drawing
on the ‘narrative turn’ in organisation studies, it emphasises the temporal and discursively
constructed nature of competitive strategy. Competitive strategy narratives are seen to
provide a means of understanding the formation and enactment of strategy. The empirical
analysis focuses on the narrative infrastructure as produced by the Turkish Contractors
Association (TCA). The findings highlight the multi-actor and multi-level processes of
strategy making. They further illustrate the way in which narrative building blocks that
are continuously mobilized as part of the on-going progress of strategizing on the sectorial
level. The nuances of the identified narrative building blocks are seen to reflect the
complexity and diversity across individual accounts of strategy making
