This article explores attributes that correlate with the perception of news overload and the extent to which Spaniards feel overloaded, or not, with the amount of news available. Specifically, this study explores the following attributes: demographics (age, gender, and income), news interest, and consumer paying behavior for online news. The research methods employ a quantitative, explorative approach with data collected from an online survey of 1,439 Spanish adults, 18 years and older, in January 2013.Finally, managerial and theoretical implications are discussed
