For decades, researchers have worried about people's understanding of climate change. Although this understanding varies by cultural context, most studies so far have taken place in industrialized countries. Few studies have explored people’s understandings of climate change in the global South. Through standardized questionnaires and semi-structured interviews conducted in southern Ecuador, this paper explores differences between urban and rural dwellers and compares these with farmers’ understandings of the causes, consequences and risks. We found urban and rural dwellers hold a similar understanding to that found in other nations, but articulated in ways that reflect their particular realities. Despite reporting first-hand experience of the agricultural effects of climate change, when prompted, farmers do not link climate change to their own experience. It is thus important to go beyond judging knowledge as correct or incorrect, and instead, incorporate local realities in the climate narrative