Evaluating the effective factors on behavioral tendency in using mobile bank services

Abstract

This research has been done to investigate the effect of different levels of factors of customer’s tendency toward using mobile-bank services according to technology acceptance model of Davis in Banking Industry. The research population was the customers and the users of mobile-bank services of National (Melli) Bank in Iran. We used questionnaire to gathering data. The inferential statistics was used for analyzing data. We used ANOVA, Duncan test and Friedman test to test the hypotheses. Findings show that effective factors on behavioral tendency in using mobile bank services between Ardabil national bank customers respectively are having profit, security and understanding fluency