This preliminary research examines the role of digitalisation in changing
how consumers respond to, manage and maintain more sustainable
approaches to clothing. It brings together the mission and vision of
Save Your Wardrobe, with expert consumer researchers from University
of Glasgow. Using a qualitative approach (in-depth consumer interviews and wardrobe audits) we explore existing clothing behaviours
and how the Save Your Wardrobe (SYW) application (app) could be
used as a digital wardrobe management solution
