A STUDY ON PRIVATE SECTOR'S PERCEPTIONS AND AWARENESS OF GREEN OPEN SPACE PROVISION PROGRAM IN BATAM MUNICIPALITY, INDONESIA

Abstract

This research is an exploratory and analytical study of the private sector�s perceptions and awareness of the Green Open Space (GOS) Provision Program in Batam Municipality Indonesia. The GOS Provision Program has been carried out by Batam Municipality with the involvement of the private sector. This research employed survey method. A questionnaire survey was conducted to eleven (11) industrial area managements and their tenants in Batam Municipality, and some government officers of Batam Municipality were interviewed. The questionnaires consisted of 43 questions grouped into five main variables: company attributes, company perception of the GOS benefit, company awareness, response to regulation and response to reward for participating. The questionnaire data were analyzed using both qualitative and quantitative descriptive methods. Research results revealed that the majority of the participating companies had a high perception of the GOS benefit. There was no significantly different perception about the GOS benefits between small and large companies or among three kinds of industry (developer, manufacturer and service). Large companies have a greater awareness than medium companies. Among the three kinds of industries, developer companies were the most aware, and service companies were the least aware. Unfortunately, both medium and large companies had a low response toward regulation. The developer�s responses toward regulation about the GOS provision were moderate, while the responses of the manufacturer and the services companies were low. On the other hand, all companies had a similar response toward the reward at a high value. As a result, private sector involvement in the GOS provision program can proceed by increasing private sector�s perception and awareness through GOS program dissemination and environmental education. Increasing the reward can be a better strategy to increasing the private sector participation in the GOS provision program in Batam Municipality