PERSEPSI WISATAWAN NUSANTARA TERHADAP KUALITAS PELAYANAN DI CANDI RATU BOKO SLEMAN DIY

Abstract

describe The research the analysis of the quality perception of service of domestic tourist attractions in Ratu Boko Temple. The quality of service at Ratu Boko Temple is divided into three, namely, amenity, attraction, and accessibility. This research aims to find out how the perception of service quality of domestic tourist in Ratu Boko Temple. Analysis of service quality perception of tourists toward a tourist product is associated with the component side of the market, in this case domestic tourists is expected to give an idea of the level of alignment of the existing condition of products associated with the expectations of tourists. using descriptive research method This research is with quantitative approach. The Unit of analysis in this study were domestic tourists in in Ratu Boko Temple. Form data in this research is the primary data and secondary data. The techniques of collecting data use questionnaire, interview and observation. The result of the research were, most of the domestic tourists who visited the Ratu Boko temple were satisfied with the service given by Ratu Boko Temple tourist destinations management. Tourist attractions in Ratu Boko Temple was considered fairly interestingly, amenitas is in the Ratu Boko Temple are pretty good, so does with accesibiliity is easy to reach. Questionnaire results indicate that most of the tourists who become the respondents in the study said they are willing to revisit Ratu Boko temple in the future. domestic tourist perception The quality of service at Ratu Boko Temple based on , can be said to be quite good. However, there are some suggestions from the author to improve visitor satisfaction at Ratu Boko Temple tourist destinations. First, the need for improved cooperation and coordination of all divisions in the destinaton, second, service improvement efforts are required, and the third, there should be an increase in promotion so that Boko temple more widely know