The decline in carnivore populations is largely exacerbated by lethal methods used to reduce livestock depredation. Financial mechanisms are designed to limit lethal control by reducing the cost of depredation. The media can affect how the general public feel about issues like financial mechanisms but no study has been undertaken to understand the framing of this topic. This article filled this gap by using content analysis of newspapers to analyze economic incentives designed to mitigate human–carnivore conflict in Namibia. Forty-six percent of the articles were framed positively toward incentives, 24% ambivalently, 19% negatively, and 11% neutrally. Compensation was commonly framed positively whereas community-based conservation, trophy hunting, and tourism were framed ambivalently. Incentives were framed more negatively where perceived costs outweighed benefits. These results can help conservationists plan more effective communication interventions and anticipate issues that can affect the success of mitigation strategies
