The “Web 2.0” feature that most permeates the
nowadays web is “user-centricity”. Now users are not only
consumers of items (software, information, etc.), but also
creators of those items. This paper intends to push this paradigm
further, targeting mashups of telco and web services in a unique
service environment where personalised services will be
dynamically created and provisioned by end-users themselves,
regardless of ambiance and location. The paper explains how
user-centricity can be applied to the service creation world and
in general to the overall service lifecycle process. It also describes
the platform being implemented in the OPUCE project that
captures this philosophy and will be submitted to end-user
validation. Whilst focusing on intuitive editors for end-users to
compose services, additional hints are provided about
personalization and notification approaches to improve user
centricity
