A Framework for Exploiting Internet of Things for Context-Aware Trust-based Personalized Services

Abstract

In the last years, we have witnessed the introduction of Internet of Things as an integral part of the Internet with billions of interconnected and addressable everyday objects. On the one hand, these objects generate massive volume of data that can be exploited to gain useful insights into our day-to-day needs. On the other hand, context-aware recommender systems (CARSs) are intelligent systems that assist users to make service consumption choices that satisfy their preferences based on their contextual situations. However, one of the major challenges in developing CARSs is the lack of functionality providing dynamic and reliable context information required by the recommendation decision process based on the objects that users interact with in their environments. Thus, contextual information obtained from IoT objects and other sources can be exploited to build CARSs that satisfy users’ preferences, improve quality of experience and recommendation accuracy. This article describes various components of a conceptual IoT based framework for context-aware personalized recommendations. The framework addresses the weakness whereby CARSs rely on static and limited contextual information from user’s mobile phone, by providing additional components for reliable and dynamic contextual information, using IoT context sources. The core of the framework consists of context recognition and reasoning management, dynamic user profile model incorporating trust to improve accuracy of context-aware personalized recommendations. Experimental evaluations show that incorporating context and trust in personalized recommendations can improve its accuracy