This paper presents the use of cloud computing as a new model for managing information systems in start up projects and the most influential factors at the decision time to implement its platform technology on this model according to studies such as those of Gartner. It focuses on new business cause their operations are to begin and the processes of implementation of cloud computing are easier to not have to migrate the platform and data from legacy systems to the 'cloud', which would be a different process and more complex for companies that are already running. To validate the points made in the theoretical framework presents the results of the study of entrepreneurs in the incubator of technology companies SENA Bogota about their knowledge of cloud computing and the factors to be considered for implementation