This study describes the factors that influence consumers to choose a Muslim dinar swimming pool in Surakarta. This research was conducted with a background of halal lifestyle or halal lifestyle which is a growing trend in Indonesia. Halal lifestyle trends no longer discuss about Islamic banking or Islamic financial institutions, but innovate to other sectors such as halal cosmetics, halal medicines, sharia property, halal TV shows, halal food, to halal tourism. The purpose of this study was to determine what factors influence consumers choosing the dinar Muslimah swimming pool in Surakarta. Researchers use this type of qualitative research to understand the problem being studied in a social context. The approach used in this research is descriptive qualitative This type of descriptive qualitative research aims to make a description, picture or painting systematically, factually, accurately about the factors, traits and relationships between the phenomena investigated. The subjects of this study were 15 people with characteristics as Muslim consumers aged over 17 years who had swam in a dinar swimming pool in Surakarta for at least two months with a minimum swimming intensity of three times. Data collection techniques used were in-depth interviews with research subjects at the study site. Based on the results of this study indicate that there are two factors influencing consumers to choose a Muslim dinar swimming pool in
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Surakarta, namely internal factors and external factors. These internal factors include comfort, halal lifestyle, and health. While external factors include facilities, encouragement from other parties, and less pleasant experiences in public swimming pools. This factor can be a benchmark for developing the tourism sector so that the economic development of a region is based on sharia economic law
