This study aims to map consumer perceptions on instant noodle products. The objects in this study are six brands of instant noodles namely Indomie, Mie Sedaap, Supermi, Sarimi, Mi ABC, and Sukses’s. The sample in this study was 150 respondents. The sampling method in this study is Convenience Sampling. Data analysis method used is Multidimensional Scaling. The results of this study indicate that based on product attributes, price, place, and promotion of Indomie ranked first, Mie Sedaap ranked second, Supermi ranked third, Sarimi was ranked fourth, Mi ABC was ranked fifth, and Sukses's was ranked sixth
