Creating a blueprint for UK competitiveness

Abstract

A new model of competitiveness devised by Dr Chris Brauer at Goldsmiths, University of London in partnership with Microsoft finds that nearly half (46%) of British organisations fall into the worst performing category, posing a real threat to UK prosperity. As organisations rally from the impact of COVID-19, and prepare for Brexit, now is not the time for Britain to fall behind in the competitiveness stakes. But there is a way through. If firms make incremental changes now to attract the right skills, talent, tech and leadership, our model predicts an immediate £48 billion boost to the UK economy. But how? What must you do to transform? How can you drive sustainable growth? This new report from Microsoft, its customers, and some of the brightest minds across UK enterprise and academia, helps to answer these most vital questions