Research on school choice highlights the extent to which a communitarian impulse informs the way some parents engage with their role as chooser. This suggests that the responsibilities of parents as consumers are often negotiated in collective as well as individualizing terms. Drawing on data from a group of mothers of diverse social class and racial backgrounds, this paper builds on some of these perspectives through deploying elements of a critical discursive analytic approach. Its aim is to explore how some mothers engage with the meaning and practice of school choice. Focusing on the emotional labouring that often underpins mothers’ rationalizations of choice, this paper examines the discursive role of emotion in these contexts as a form of social action geared towards achieving certain ends. In turn I discuss the implications of this for thinking through choice as a framing, function and discourse inhabited and performed by mothers
