Despite the global problem of climate change being covered in the media,
some people tend to treat the issue as a distant; therefore, less urgent.
Research has emphasised the significance of the polarisation phenomenon,
with some countries growing in denial. This study addresses this problem by
looking into people’s values, as these have been found crucial in determining
perception on climate change. Further, drifting away from political views, the
study focuses on cultural impact, in this case, media use in Sweden and
Russia. We found conservation values have a positive impact on shaping
beliefs in climate change in Russia, albeit negative in Sweden. News
consumption had limited implications in the relationship between human
values and beliefs in climate change in Sweden, none in Russia. The findings
can add a unique contribution to informing the creation of public awareness
campaigns in Russia and Sweden. This could also encourage further
research in different countries but also on different age groups or specific
gender. Finally, this research revolves around beliefs, leaving an area for
studying attitudes and behaviou