Gouthro, Mary-Beth

Hecquet, J.

Jackson, Caroline

Marques, L.S

Robertson, Martin

Sadd, Deborah

Bournemouth University Research Online

www.bournemouth.ac.uk The Bournemouth Event Experience:  Debbie Sadd, Jules Hecquet, Lénia Marques,  Martin Robertson,  Mary Beth Gouthro, Caroline Jackson  Creative Approaches to Learning www.bournemouth.ac.uk Outline  •  Context & Background •  Bournemouth University examples •  Challenges •  Discussion: •  What is creative learning? •  For whom is it creative? •  Why?  •  How do we do it?  •  Strengths & weaknesses? www.bournemouth.ac.uk Background  •  School of Services Management, BU E-learning strategy 2002 •  HEFCE FDTL5 2007-10 Teaching & Learning Creatively •  Experiential learning – live & virtual – mirroring the hybridity of events in practice •  BU 2018 Strategy – blended education, research, professional practice www.bournemouth.ac.uk Context “successive Education Ministers have devalued the arts in a structural w a y  w i t h i n  t h e curriculum … the next generation will be a pale, posh shadow of the current one.” 18 June 2015 – House of Lords debate on Economy: Creative Industries. Comment focused on school education but could it be true of events education (most probably not of this audience) but we are certainly suffering the consequences. https://soundcloud.com/graham-brown-martin/five-minutes-with-sir-ken  www.bournemouth.ac.uk Experiential Marketing  •  Multi-faceted unit to introduce the creative concept of experiential marketing and to apply its concepts and principles to events and leisure marketing •  The unit develops the scope of the marketing into the realm of experiences  •  Developing exciting new ways of delivering content with the use of online material taking full advantage of the range of technologies available to modern teaching and learning. •  An online core text is used and students are set questions each week to develop an online Mahara portfolio which showcases all of their work utilising varied medias •  Students also develop and present a Pecha Kucha www.bournemouth.ac.uk www.bournemouth.ac.uk Innovation in Events & Leisure •  Innovation unit aims to provide a critical understanding of the importance of innovation and the role it plays for market leadership in a competitive events and leisure environment. •  Engagement with industry through the brief and eventual ‘Dragons Den style’ presentation to live local clients   •  Lectures focus on key innovation concepts and processes, while seminars are centred on the application of those concepts and processes to the development of a new event/new leisure product for the organisation.   •  Students present their cumulative work resulting in an innovative event/leisure product through syndicate groups .  www.bournemouth.ac.uk Event Design & Performance www.bournemouth.ac.uk Registration www.bournemouth.ac.uk Ice-breaker www.bournemouth.ac.uk #ashtag www.bournemouth.ac.uk Workshop www.bournemouth.ac.uk Entertainment in the breaks  www.bournemouth.ac.uk Facilitation and support with a smile  www.bournemouth.ac.uk Uh oh…. The clown workshop (audience engagement) www.bournemouth.ac.uk Workshop www.bournemouth.ac.uk Workshop www.bournemouth.ac.uk Workshop www.bournemouth.ac.uk Voting the best www.bournemouth.ac.uk … the winners! www.bournemouth.ac.uk  Martin Robertson Unit: Event Management (live events)  Lecture: Event Design and Venue Selection Aims & Outcomes of the lecture o  Assessing the relation between event concept and event design o  Assessing and evaluating the role of the design domain as process and functional tool o  Discussing the application of design and venue selection to the assessment for the unit Learning & Teaching function of the following case - Breaking ice, application of theory to case & interaction  www.bournemouth.ac.uk Case (2 slides & video) www.bournemouth.ac.uk Concluding questions •  Do we need to move from an industrial provider-designed and directed model of higher education to a more ecological learner-designed and managed model of learning? (Jackson 2014) •  Norman Jackson (2014) argues that academics need to take inspiration from their academic discipline – is events a discipline or multi-disciplinary? •  Jackson also argues for Lifewide Learning (Jackson and Willis 2013) – how well do we recognise this? 

Creative approaches to learning.

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