Employability and advertising education

Abstract

This presentation draws on the author's critical reflection on employability and advertising education in UK Higher Education (HE), using her experience of teaching the discipline over two decades. It focuses on the origin, definition, critique and ongoing debate of employability discourse in HE. Based on extant literature on employability model in HE, the author analyses employability discourse presented by the key HE providers of advertising degree programmes in the UK. Strategies to enhance graduate employability prospects are offered