The changes in world economy are changing very fast and the company knowledge assets and processes are becoming primary source of organization which is intellectual property that need securely stored and maintained. Challenges that companies are facing today such as need to reduce time-to- market, the development and manufacture costs, or to manage complex products with advancing technology. Due to recent global financial crisis price competition in the market has led companies to fight with competitors for limited orders. The external pressure on delivery time has increased, which again has put internal pressure on bringing down development time, which leads for collaborative work environments. Modularisation of product structures will facilitate in collaborating design activities between a diversity of disciplines in global companies, which again involves supporting computer based tools for enhancing interaction, communication and design management. Product Lifecycle Management (PLM) serves as particularly useful tool for product data and knowledge management. The deployment of a PLM tool has been seen as an important facilitator for achieving success with the modular design strategy. One of the biggest challenges in implementing new techniques is how to handle existing knowledge and / or information. This paper describes how modular product structure can be implemented in PLM and connects relevant product knowledge at different levels when the product is generated in the process of new product development. This will enable to trace the information across products to compare existing information and reuse for future products