Creativity, innovation and entrepreneurship are increasingly important for sustaining relevance and corporate success in the contemporary business environment, and there are steps that directors and boards can take to support them. They are inter-related and all three are required for effective responses. Leaders need to understand the factors that help and hinder them and, in particular, the importance of openness, diversity and creative environments. Creativity, innovation and entrepreneurship need to be relevant and affordable for customers. They can also benefit wider society by addressing employment and other challenges
