The smooth functioning of markets and wider society depends upon expectations and acceptable levels of trust. However, trust in private enterprises and business leaders has fallen in a number of countries. Are companies contributing enough to society in return for the privilege of limited liability? Are they engaging their people and stakeholders and securing their commitment? This article questions whether CSR or a broader approach to responsible business could widen directorial perspectives, increase stakeholder involvement, engagement and motivation, build relationships with stakeholders, ingnite or re-establish passion and commitment, and help to create shared value, It also looks at the justification of CSR, the measuring and reporting of CSR and/or responsible business outcomes, legitimacy and the rise of sources of countervailing power that might limit and check businesses that are not responsible
