This study aims at examining the level of commodification and authenticity of heritage tourism in Hong Kong from a tourist standpoint. It also attempted to examine the influence of perceived commodification on perceived authenticity in the context of Hong Kong heritage tourism. Both qualitative and quantitative approaches were applied, whereas the focus was on the later one. Findings indicated a fairly authentic heritage experiences perceived by tourists. Commodification was not considered as a problem by respondents although signs of commodification were found. The findings also suggested that commodification indeed “does not necessarily” ruins the tourist’s perception of authenticity
