Efficient evacuation from transport terminals in an emergency can be constrained by the complex nature of the buildings. Although emergency signage systems are widely used as a well established means of facilitating evacuation, recent research demonstrates that only 38% of people 'see' conventional static emergency signage in simulated emergency situations. Besides, conventional signage only conveys single and passive information; therefore, they cannot be adapted to respond to developing evacuation situations. The EU FP7 GETWAY project addresses this problem for transport terminals through the development of an Intelligent Active Dynamic Signage System (IADSS), which routes terminal passengers to their optimal exit according to the distribution of occupants and the nature of the evolving incident. This paper presents the results of two full scale evacuation trials conducted in a rail station to establish the specific benefits of the Active Dynamic Signage System (i.e. ADSS, a subsystem of the IADSS without the intelligent component) over the current standard emergency signage system. These trials demonstrate that the flashing lights of the ADSS do have a greater effect on route choice compared to the standard signage system and therefore are more likely to promote the adoption of emergency evacuation procedures than would otherwise be the case, especially where evacuees are required to adopt routes not entirely based on proximity
