The geographies and audiences of place marketing : Trieste's bid for the 2008 World Expo

Abstract

This thesis examines the geographies, temporalities and audiences of place marketing through a study of Trieste's (Italy) bid for the 2008 World Expo. In exploring the production and circulation of place-marketing images in various contexts, I discuss how different geographies and temporalities shape the implementation and outcomes of an image-enhancing initiative, and affect the specific the way in which a place markets itself to different audiences.EThOS - Electronic Theses Online ServiceGBUnited Kingdo