We show that every non-elementary hyperbolic group \G admits a proper
affine isometric action on L^p(\bd\G\times \bd\G), where \bd\G denotes the
boundary of \G and p is large enough. Our construction involves a
\G-invariant measure on \bd\G\times \bd\G analogous to the Bowen - Margulis
measure from the CAT(−1) setting, as well as a geometric cocycle \`a la
Busemann. We also deduce that \G admits a proper affine isometric action on
the first ℓp-cohomology group H^1_{(p)}(\G) for large enough p.Comment: 17 page