Purpose
Although big data analytics have great benefits for higher education institutions, due to lack of sufficient evidence on how big data analytics investment can pay off, it is tough for HEIs practitioners to realize value from such adoption. The current study proposes a big data academic and learning analytics enabled business value model to explain big data analytics potential benefits and business value which can be obtained by developing such analytics capabilities in HEIs.
Design/methodology/approach
The study examined 47 case descriptions from 26 HEIs to investigate the causal association between the big data analytics current and potential benefits and business value creation path for big data academic and learning analytics success in higher education institutions.
Findings
The pressure of compliance with all legal & regulatory requirements and competition had pushed higher education institutions hard to adopt BDA tools. However, the study found out that application of risk & security and predictive analytics to higher education fields is still in its infancy. Using this theoretical model, our results provide new insights to higher education administrators on ways to create big data analytics capabilities for higher education institutions transformation and suggest an empirical foundation that can lead to more thorough analysis of big data analytics implementation.
Originality/value
A distinctive theoretical contribution of this study is its conceptualization of understanding business value from big data analytics in the typical setting of higher education. The study provides HEIs with an all-inclusive understanding of big data analytics and gives insights on how it helps to transform HEIs. The new perspectives associated with the big data academic and learning analytics enabled business value model will contribute to future research in this area
