True Potential Centre for the Public Understanding of Finance, Open University
Abstract
Untold time and resource has been devoted to quantifying and analysing the UK’s low level of personal saving – and recommending ways to change it for the better. Yet despite the concerted efforts of academics, policymakers, industry and others, the number of people in the UK with few or no savings remains stubbornly high. When we do decide to save, we are prone to making poor decisions about where to put our money
