This paper describes an ongoing research and development project aimed at providing contextualised, individualised online writing support for postgraduate students. It is the result of a collaboration between UK and NZ academics who share similar challenges and concerns. The massification of higher education globally means that many tertiary students drawn from non traditional or second language backgrounds struggle to master the academic literacy requirements of particular discipline areas. These writing difficulties can, and often do, impact negatively on their academic success. Universities attempt to address this problem by providing online generic resources for students. Unfortunately research indicates that students are not successful in transferring generic concepts to their own discipline. We are attempting to devise an online programme where lecturers will be able to draw on these generic resources and, following models provided, construct a link between the specific and the generic in their own discipline area
