This article discusses the formation of shame in a group of white heterosexual British women originally from middle-class backgrounds. Narrative interviews convey how participants perceive their lives to have been “spoiled” and stigmatised through becoming single mothers. They articulate perceptions of how their lives have fallen short of idealised heteronormative, middle-class trajectories of neoliberal success and adopt a range of narrative strategies to counter this, informed by the politics of shame in relation to single motherhood in contemporary Britain