User sentiments towards intelligent personal assistants

Abstract

This paper reports the findings of an ongoing study of user adoption of Intelligent Personal Assistants (IPAs, i.e. Amazon Alexa, Apple Siri, Google Assistant, etc.) and focuses on user sentiments towards IPAs. The data on factors that attribute to user attitudes regarding IPAs were collected via interviews and focus groups. The findings suggest that users mainly like IPAs for convenience and the hands-free interface; and dislike IPAs for the poor technical quality (such as speech recognition and responses), usability issues, and lack of trans-parent data management practices