Working together to (re)produce what has been called “pornification” are the market, popular culture and sectors within the academic sphere, even some forms of feminism. This article sets out a critical (re)vision of this phenomenon, together with the alliance between sexualisation-transgression-market-university. First it traces the genealogy of this situation, starting from the “sexual revolution” of the sixties and its capitalist and patriarchal re-channeling, continuing with the “sex wars” of the eighties, and finally arriving at the pornified culture of the new millennium and the rise of porn studies. In a second part, the article proposes approaching the process (and success) of cultural pornification in relation to neoliberalism, understood as a mode of governmentality that is profoundly gendered. It introduces a series of critical concepts we consider useful for future feminist analyses of this complex landscape, notable among which are: “feminism disarticulated”, “sexual entrepreneur” and “postfeminist biologism”. In the conclusion we pose some critical questions about the possibility and desirability of feminist pornography
