This policy brief presents the results of a novel food supply chain analysis that identifies insights for governments to consider when designing sugar reduction strategies. It explores the incentives and disincentives to using sugar in manufactured foods throughout the “sugar supply chain” – the actors and activities that take sugar from farm to fork. It draws on the perspectives of entities working inside this sugar supply chain to explore the following key questions: • What are the incentives and disincentives for industry to reduce the amount of sugar in manufactured food and drink products? • At what point along the supply chain do these incentives and disincentives operate? • Are there opportunities to effectively enhance the incentives and/or lessen the disincentives for reducing sugar
