In this paper we outline ongoing PhD research in which we are exploring how information visualization can be used to make quantitative data more accessible and engaging to key stakeholder representatives during service design workshops. We also outline how such visualizations could be used in conjunction with applied creativity techniques to identify ideas for design requirements that are both novel and appropriate, and therefore considered creative. We illustrate this research with details of a workshop held with customers and staff of E.ON Energy in which the objective was to design new services that utilise the data generated by smart energy meters
