On February 4, 1960, Terry Sanford announced his candidacy for the governorship of North Carolina. This step, the result of fourteen years of strategic career planning, brought Sanford into regional prominence and gave him the opportunity to enunciate the ambitious educational plan with which he has been consistently associated. His successful bid for governor was followed by a vigorous campaign on behalf of the first major legislation of his administration, the B Budget Request. The passage of this budget request assured the implementation of that progressive educational program outlined in his campaign for governor. Most of Sanford's accomplishments are embodied in the B Budget Request. This study focuses on the B Budget Request campaign and specifically on six selected speeches that are representative of Sanford's style and strategy. The study applies Aristotelian principles of artistic proof, i.e., logos, pathos and ethos, to the six selected speeches of Terry Sanford
